Background: Convenience in accessing peripherals such as on-site parking may contribute to user satisfaction. Hospitals offering a parking program that suits patient, family and staff needs for convenience may have advantages in a competitive healthcare marketplace (Rich & Burr, 2003). Many UCSF campus initiatives target green/sustainable practices (UCSF Office of Sustainability, 2010), including decreased use of personal vehicles. However, the use of personal vehicles remains the most practical transit solution for many patients, families and visitors. Enhancing convenience for these users may prove advantageous in terms of patient satisfaction with overall campus services.
Project description: A simple approach to increasing convenience for those relying on the UCSF parking facilities is an automatic payment deducting system similar in concept to the Clipper Card® developed by SF Bay Area BART/Muni (Wikipedia Foundation Inc., 2012). This system could target casual and day users of the UCSF parking facilities, who would preload the card to speed access in and out of parking facilities. The proposed deliverable: ParkClip UCSF would automatically deduct payments using a reloadable card with similar magnet-technology design. The potential advantages for UCSF include reduced costs (e.g. reduced credit charges for occasional users) and decreased paper ticketing; it may also generate improved parking facility use data campus-wide. Selective discounts and incentives could be incorporated, such as preloaded cards provided to regular weekly clinic patients or access to certain areas of parking facilities otherwise restricted.
The existing parking system includes card access (“Cardtrols”) for subscribed monthly users, and it is likely that this system could be expanded to develop ParkClip UCSF reader stations campus-wide. It is also possible that other current automatic systems (e.g. FastPay/FreedomPay) could be expanded without necessitating access to UCSF ID badges. Patrons could access kiosks to preload the ParkClip UCSF cards or access online prepayment.
We are currently seeking collaboration especially from UCSF Parking Facilities or Patient Services
Impact on UCSF’s mission and/or community: While the ideal solution for campus access would include reduced reliance on parking facilities, in reality parking access is a practical necessity for many who use the UCSF campuses. Enhancing convenience with current parking options is consistent with the UCSF missions as more timely and convenient access to care may be supported, which will likely improve satisfaction.
Team members and roles: (currently seeking collaborators)
- Annette Carley, UCSF School of Nursing, Project Director
- Christina Baggott, UCSF School of Nursing, Project Collaborator
- SEEKING COLLABORATORS
- Rich, R. C., & Burr, D. (2003). Rx for hospital parking. Accessed at: http://www.parkingtoday.com/articledetails.php?id=226
- Wikipedia foundation, Inc. (2012). Clipper card. Accessed at: http://en.wikipedia.org/wiki/Clipper_card
- UCSF Office of Sustainability (2010). Living green: Healthy environment, sustainable future. http://sustainability.ucsf.edu/get_involved/upcoming_events
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