One way to further engage the profilees and encourage their media (online and traditional) interaction: Might we add links to media "mention mappers", which quantify social (and other) media appearances, similar to how Q Scores rate familiarity levels of brands, companies and individuals? A good prototype is the Klout influence scoring model. In this way, we could reward profilees for their high "influence" scores in external, non-UCSF media. We could also consider, in developing each profilee's rating, whether or not s/he has added his/her UCSF Profile to his/her LinkedIn or Facebook profile.
In this way, we could imitate those user-oriented and crowdsourcing "help" forums like MS Developers' Network/MSDN, etc.). These sites reward members for frequency (or helpfulness) of responses by providing "points", "stars" or other indices. It would also advertise, to profilees, the benefits of profile maintenance and frequent external media appearances. This would be a minimally labor-intensive way to transfer to profilees partial ownership of the task of promoting their own profiles. By encouraging a larger media presence, we would also broaden outreach for the UCSF Profiles in general.
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