Rationale
There  is an integrity crisis in the life sciences. Since 1990, retraction  rates for peer-reviewed medical research have increased by a factor of 4  (Cohol (2007) EMBO 792-3). This crisis highlights how traditional  mechanisms of peer review are straining under the ever expanding volume  of research being produced. 
Post-publication  peer review offers a promising solution: researchers could aggregate  their opinions online to create an alternative metric of integrity. A  number of systems have been built to allow this kind of peer review, but  none have succeeded in engaging the research community.
Plan
Our  team has spent close to a year conducting research in labs on the way  that papers are read and discussed, and has created an alternative  system which generates significantly more traction. The system is based  around figure-by-figure summaries of a paper, soliciting comments on  individual figures rather than on papers as a whole. 
Initial  tests with this system have found extremely promising improvements in  both reading time and discussion rates over competing platforms. We are  seeking funding to refine the system for launch across and beyond UCSF,  and to cover the costs of user engagement. 
Criteria and metrics for success
As  a web-based application, we will have access to a plethora of data on  user behavior. We are seeking to optimize around the following metrics:
  -In order to establish that we becoming a useful part of scientists’ workflows, we will seek to maximize the
number of papers viewed on our system per user per week.
  -In order to establish whether we are serving as a platform for  meaningful discussion, we will seek to maximize the number of comments  per paper view, and the amount of response (replies and upvotes) per  comment.
Approximate cost and very brief justification ($10k-max $100k)
We estimate that launching the project will require a budget of $250k in 2012. The majority of this sum goes to salaries for web development and community management staff. We are seeking $100k to supplement our other sources of funding.
Collaborators
Core team:
Robert Judson- Completing PhD in UCSF BMS program. Focus on complex genetic networks & stem cell biology
David Jay, MBA- Consultant focusing in online community development, web developer.   
Core Advisers:
India Hook-Barnard, PhD- Program Officer, National Academy of Sciences 
Keith Yomamato, PhD- Vice Chancellor for Research, UCSF 
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Comments
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